Our Approach
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Key questions when evaluating a new product:
- Does the concept, which differentiates this product, fill a need or satisfy a want of the customer?
- Will the customer perceive a legitimate value in his or her purchase?
- Will the customer recognize quality in the same way he or she does with national brand names?
- Does the product offer the customer superior performance compared to similar products already available?
- Does the new product solve a problem for the customer which is unaddressed by similar products?
- Is there a convenience factor that places the new product ahead of all similar products?
- Is the product consumable or does it offer some type of residual income stream?
- Are profit margins sufficient to sustain your efforts?
- Can you develop satisfactory support materials and sales aids to make your job easier?
- How strong is the name recognition of product and can it be trademarked? Go to: www.uspto.gov to research company name.
- Do the ingredients have market visibility?